Featured method note
Lead Generation Data Matters When Provenance Changes a Decision
Define, source, verify, govern, qualify, and correct data according to the decision each field can change.
2026-09-04 · Julian Hartwell
Yesware company research notes
B2B Buying Signals: Types, Examples, and How to Use Them
2026-09-04 · Julian HartwellB2B buying signals are observations that may change account priority: first-party engagement, product usage, sales conversations, company changes, hiring,
Read moreOkki-Go vs Clay for RevOps: What Should Revenue Operations Teams Evaluate in a B2B Contact Data Platform?
2026-09-03 · Julian HartwellOkki-Go vs Clay for RevOps: a practical look at what revenue operations teams should evaluate in B2B contact data platform — prospect database quality, email verification, waterfall enrichment, intent data, agent-native workflows, and pricing transparency.
Read moreI Spent 6 Months Testing Okki Go Alternatives. The Human Review Workflow Is the Difference.
2026-09-03 · Julian HartwellAfter $18K in outbound tooling mistakes, I tested Okki Go alternatives for six months. Here's why the human review workflow became the deciding feature.
Read moreUse Alibaba Search as a Qualification Workflow
2026-09-03 · Julian HartwellUse RFQ visibility and storefront discovery to begin qualification, then test whether an inquiry can mature into a real transaction.
Read moreUse LinkedIn Search as a Qualification Workflow
2026-09-03 · Julian HartwellUse LinkedIn to test a company-and-role hypothesis, not to turn job titles into assumed demand.
Read moreYesware FAQ: Email Tracking, Verification, and Campaign Questions from a B2B Buyer
2026-09-02 · Julian HartwellA B2B sales operations manager shares hard-won answers to the most common Yesware questions—email tracking with Outlook, HubSpot Sales vs Yesware, email verification APIs, and when to run an email campaign.
Read moreBefore You Compare Outreach vs Yesware, Fix Your Prospecting Data. Here's Why.
2026-09-02 · Julian HartwellA sales ops manager shares the $1,800 bounce-rate mistake that changed his team's approach to email verification, cold email benchmarks, and agent-native prospecting workflows.
Read moreHire Specialists for Evidence Problems
2026-09-02 · Julian HartwellDiscover how lead generation specialists create value by solving defined evidence problems, avoiding the pitfalls of generic outsourcing. A complete guide
Read moreThe Best Image Size for a Cold Email Is Usually No Image
2026-09-02 · Julian HartwellDecide whether an image carries essential proof before worrying about dimensions, rendering, accessibility, or file weight.
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